British American Tobacco (BAT) Vacancy for Brand Manager (Lagos)OM/WAA/NIG/ECE/26-08-10

General Requirements:

• Recommend changes to brand programmers
• Assist Brand Manager in the development of a strategic plan for respective brand(s)
• Recommend brand attributes to be reinforced based on brand’s role in portfolio
• Support definition of high level brand programmers
• Assist Brand Manager in the development and execution of an operational brand plan
• Recommend venues and communication channels
• Support development of message content
• Recommend schedule for brand events
• Monitor implementation and results of operational brand plan
• Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan
• Analise market research data in order to understand brand issues and market opportunities
• Develop ideas on product innovation in order to achieve competitive advantage
• Provide insights around brand strategy in the development/ implementation of trade programmers by Trade area
• Also, work in conjunction with Trade area to ensure that product is correctly managed throughout the supply chain and brand programmers are effectively implemented by trade team in respective markets.
• Select in conjunction with Marketing Service Team adequate touch points for designed brand programmers.
• Liaise with Marketing Service Team to ensure smooth execution and evaluation of brand activities.
• Close working relationship with Strategy Planning & Insights (SP&I) team to ensure contribution into research projects conducted in various end markets.
• Develop close relationship with external agencies to ensure day-to-day activities related to brand programmers are performed with required quality and agreed cost & timescales as defined in operational brand plan

Knowledge, Skills and Experience:

• Fluent in English and French Language(oral and written )
• Knowledge of West Africa francophone markets would be an advantage
• Experience in Brand Area is desirable
• Consumer engagement and Brand programmer development
• Project monitoring and management
• Managerial & Interpersonal Skills
• Negotiation and influencing

Key Outputs:

• Improvement in Consumer Disposition Funnel bottlenecks
• Forecasting accuracy
• Brand awareness and Imagery attributes ratings
• Timely development/ implementation of programmers
• Financial impact of programmers (e.g. ROI)
• Sales volume and Market Share
• Brand financial (e.g. P&L, margin)

Equity statement:

BAT is an equal opportunities employer. All candidates will be assessed on merit
Click here to apply
Deadline is 10th of sept,2010.